This year Castoro srl has devised and planned a major advertising campaign with the objective of broadening awareness of the brands 'LA CASA DEI SOGNI' and 'SPATULA STUHHI' to a wider audience of professionals and potential end customers.
The campaign will be published in the daily and periodical press and will last for 5 months, from August to December 2005, with a global investment valued at about 400,000 euro.
The plan involves the use of 3 creative subjects and will take shape in 16 publications and 50 ads with different formats and a strong visual impact, resulting in more than 50 million contacts.
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